Susan Bijl, book – inside the new shopping bag

SUSAN BIJL’s The New Shopping Bag has been a street icon for 25 years. What began as a clever response to the plastic problem has evolved into a globally beloved design staple. The distinctive two-coloured bag – marked by the diagonal flash – originated in Rotterdam and has since become an international phenomenon.

Inside The New Shopping Bag tells the story of SUSAN BIJL through the voices of its inspiring community. Bursting with colour, it is a tribute to both the timelessness of the bag and the diverse people who carry it, from Rotterdam to Kyoto.

Featuring interviews with people who inspire us—Loes Luca, Kim Gordon, Bertjan Pot, Experimental Jetset, Mick Johan, Mette Hay, and many more.

A book about a bag, but mostly about everything around it.